Campaign source: The social network, search engine, newsletter name, or other specific source driving the traffic.
Campaign medium: The type of channel driving the traffic, like organic social, email, etc.
Campaign name: Specify each campaign so you can track your efforts.
Track the success of your social media posts by adding UTM parameters to the links you share.
They help you track the value of social marketing programs.
They provide precise data about traffic and conversions.
They allow you to test individual posts head-to-head as A/B tests.
The speakers are moving on to the Q&A portion of the webinar now so we'll wrap up our social coverage here. Thank you so much for taking the time to tune in, or read this thread. We hope you found it valuable! If you have any questions, don't hesitate to ask. 😊 #SocialTrends2021
Of course, you can use Hootsuite tools to follow through on all of the strategies we've covered today.
For content creation, use the Hootsuite dashboard.
For paid ads, you can use Hootsuite Ads.
And for social selling you can use our social selling suite! #SocialTrends2021
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